Use the table below to help discover targeting options for your Google Ads and YouTube Ads campaigns. This list includes all the options from all
Let’s look at how YouTube Ads Targeting relates to your ideal target customer. Google’s targeting is very broad by the nature of how it works.
Here are eight money-saving tips for your YouTube Ads. Tip #1 – Remove video partners In the campaign settings, you have the option to target
Video Action ads were in beta for a while, but at this point, they are available in every account. Actually, they are the default option
You can waste a lot of money with YouTube Ads just by putting your ad in front of the wrong people. With exclusions, we can
Demographic targeting helps you narrow in on your target customer when using YouTube Ads. You can basically target or exclude people based on whatever demographics
Google is currently in the process of phasing out Custom Affinity Audiences and Custom Intent Audiences while replacing them with the more generalized Custom Audiences.
In-Market Audiences are based on people’s recent search and browsing behavior. On the other hand, Affinity Audiences are based on people’s long-term behavior. These are
If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom
In-Market audiences are a targeting option in Google that you can use for your ads. They allow you to target people based on what they
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