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The Ultimate List Of Google Ads Targeting (Complete List Of Audiences, Topics, and More!)

Use the table below to help discover targeting options for your Google Ads and YouTube Ads campaigns. This list includes all the options from all

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Kyle Sulerud March 20, 2023

Defining Your Customer Avatar

Let’s look at how YouTube Ads Targeting relates to your ideal target customer. Google’s targeting is very broad by the nature of how it works.

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Kyle Sulerud January 6, 2021

8 Money-Saving Tips for Your YouTube Ads

Here are eight money-saving tips for your YouTube Ads. Tip #1  – Remove video partners  In the campaign settings, you have the option to target

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Kyle Sulerud December 30, 2020

YouTube Video Action Ads (Standard vs Responsive Ad Group Type)

Video Action ads were in beta for a while, but at this point, they are available in every account. Actually, they are the default option

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Kyle Sulerud December 16, 2020

YouTube Ads Targeting Exclusions

You can waste a lot of money with YouTube Ads just by putting your ad in front of the wrong people. With exclusions, we can

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Kyle Sulerud November 4, 2020

YouTube Ads Demographic Targeting

Demographic targeting helps you narrow in on your target customer when using YouTube Ads. You can basically target or exclude people based on whatever demographics

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Kyle Sulerud October 21, 2020

YouTube Ads Custom Affinity Audiences

Google is currently in the process of phasing out Custom Affinity Audiences and Custom Intent Audiences while replacing them with the more generalized Custom Audiences.

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Kyle Sulerud October 14, 2020

YouTube Ads Affinity Audience Targeting

In-Market Audiences are based on people’s recent search and browsing behavior. On the other hand, Affinity Audiences are based on people’s long-term behavior. These are

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Kyle Sulerud October 7, 2020

YouTube Ads Custom Intent Targeting

If you didn’t know, Google is actually phasing out the name “Custom Intent Audiences”. This is pretty confusing because some accounts are still using Custom

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Kyle Sulerud September 23, 2020

Targeting In-Market Audiences in YouTube Ads

In-Market audiences are a targeting option in Google that you can use for your ads. They allow you to target people based on what they

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Kyle Sulerud September 16, 2020
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